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Reporting sexist advertising: a toolkit for consumers

Published 28 November 2019

This toolkit outlines how sexist portrayals of women and men in advertising can be harmful, and presents a range of options for concerned consumers to lodge a complaint or take other action.

Toolkit contents:

  • How does advertising currently portray men and women?
  • How are consumers affected by these gender portrayals in advertisements?
  • How is advertising regulated?
  • What’s not acceptable?
  • How to report sexist advertising
  • What else can consumers do?

This toolkit and related research is part of WHV’s Advertising (In)equality project, funded by the Victorian Government.

The related media release and research paper are available to download in the Related Resources section below.

Citation:

McKenzie M, Bugden M, Pierorazio N (2019) Reporting sexist advertising: a toolkit for consumers. Women's Health Victoria; City of Melbourne. Melbourne.

Advertising Gender Equality Sex Discrimination
Reporting sexist advertising: a toolkit for consumers

Download the report

Acknowledgement of Country

Women’s Health Victoria acknowledges and pays our respects to the Traditional Owners of the land that our offices are situated on, the Wurundjeri people of the Kulin Nation.

As a statewide organisation, we also acknowledge the Traditional Owners of the lands and water across Victoria. We pay our respects to them, their cultures and their Elders past and present.

Read more about our Reconciliation Action Plan

Our Commitment to Gender Diversity and Inclusion

Women’s Health Victoria’s focus is women (cis and trans inclusive) and gender-diverse people. We address feminist health issues and are committed to supporting all people impacted by gender inequity who can benefit from our work. As a proud intersectional feminist organisation, Women’s Health Victoria is working towards meaningful inclusivity, guided by and supporting people who identify as women, trans, intersex and gender diverse.

Read about our commitment