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Addressing and preventing sexist advertising: a snapshot of promising practice

Published 29 October 2019

This research summary provides a snapshot of the analysis undertaken by RMIT’s Dr Lauren Gurrieri and Dr Rob Hoffman – Addressing and preventing sexist advertising: An analysis of local and global promising practice – which considers how problematic gender portrayals in advertising can be addressed.

The evidence shows that no single intervention can effectively eliminate sexism or gender inequality in advertising. Governments, industry and consumers each play different but critically important roles in promoting change. A whole-of-system approach with mutually reinforcing interventions is required.

This research is part of WHV’s Advertising (In)equality project, funded by the Victorian Government.

The background research paper, produced by RMIT University, is available to download in the Related Resources section.

Citation:

Barr M, McKenzie M (2019) Addressing and preventing sexist advertising: a snapshot of promising practice. Women's Health Victoria; RMIT University. Melbourne. (Women's Health Issues Paper; 16).

Advertising Gender Equality Sex Discrimination
Addressing and preventing sexist advertising: a snapshot of promising practice

Download the report

Acknowledgement of Country

Women’s Health Victoria acknowledges and pays our respects to the Traditional Owners of the land that our offices are situated on, the Wurundjeri people of the Kulin Nation.

As a statewide organisation, we also acknowledge the Traditional Owners of the lands and water across Victoria. We pay our respects to them, their cultures and their Elders past and present.

Read more about our Reconciliation Action Plan

Our Commitment to Gender Diversity and Inclusion

Women’s Health Victoria’s focus is women (cis and trans inclusive) and gender-diverse people. We address feminist health issues and are committed to supporting all people impacted by gender inequity who can benefit from our work. As a proud intersectional feminist organisation, Women’s Health Victoria is working towards meaningful inclusivity, guided by and supporting people who identify as women, trans, intersex and gender diverse.

Read about our commitment